A More Structured Way to Scale: Understanding Our Updated Pricing Model

Scaling a swimwear brand isn’t just about selling more units. It’s about protecting your margins, improving efficiency, and building a production model that supports long-term growth.

As more of our clients move from the launch phase into consistent reorders and higher volumes, we’ve refined our pricing structure to better support that transition.

This update is not a temporary adjustment. It’s a structural improvement designed to create:

Clearer production tiers
Stronger cost progression as quantities increase
More value built into higher-volume orders
Better alignment between sampling and bulk production
The objective is simple: make scaling more predictable and commercially sustainable.

Why We Restructured Pricing

Many brands start with smaller runs to test product-market fit. As confidence grows, so do order quantities. However, without a clearly defined volume ladder, it can be difficult to forecast:

How your cost per unit will shift
When branding becomes more cost-effective
How margins improve at different production levels
What quantity makes sense for your next stage of growth

This new structure introduces a defined progression, particularly within Women’s Swim, so you can make informed decisions based on numbers, not guesswork.

Women’s Swim: A Defined Volume Ladder

Women’s Swim now follows a transparent tiered system that reflects commitment and rewards scale.

Base Tier
250–499 pcs

From $13*

Branding not included

This tier is designed for early-stage brands testing styles, validating demand, or launching a first collection. It keeps entry accessible while maintaining quality and production standards.

Growth Tier
500–999 pcs

From $12*

Branding included

This is where scaling begins to make financial sense.

From 500 pcs+, branding is included:

Heat transfer label
Hygiene liner
Hang tag

Including branding at this level reduces your hidden per-unit costs and simplifies logistics. It also supports stronger brand presentation from the outset.

Scale Tier
1,000–2,999 pcs

From $10*

Branding included

At this stage, your cost efficiency significantly improves. Brands operating at this volume are typically:

Reordering proven bestsellers
Expanding into additional colorways
Increasing stock depth for wholesale or retail growth

The pricing here reflects production efficiency at scale, allowing for stronger margins or more competitive retail positioning.

Expansion Tier
3,000+ pcs

Enquire

Branding included

For larger production runs, pricing becomes more customized based on:

Fabric selection
Construction complexity
Order breakdown per style
Logistics requirements

This tier is built for established brands entering aggressive growth or international expansion phases.

*Example pricing is based on a basic top and bottom set. Final pricing varies depending on fabric, trims, and construction details.

What This Means for Your Margins

A structured pricing ladder allows you to reverse-engineer your retail strategy.

For example:

Moving from 400 pcs to 600 pcs may reduce your unit cost while adding included branding
Increasing from 800 pcs to 1,200 pcs could significantly improve your gross margin
Planning larger reorders may allow you to absorb marketing or freight costs more comfortably

When cost progression is clear, collection planning becomes more strategic.

Instead of asking, “What’s the minimum we can order?” you can ask, “What quantity makes the most financial sense?”

Updated Sample Structure: Aligning with Production

We’ve also refined our sample pricing to better reflect brands actively moving into consistent production.

Once your brand has produced a total of 500 pcs with us, all future samples are charged at 2× bulk price.

This applies to both:

Ready Design samples
Custom Design samples

Why this change?

Sampling is most effective when it supports production intent. This adjustment ensures that development remains focused on commercially viable pieces, while still supporting creative growth.

For scaling brands, this structure creates alignment between development investment and bulk output.

Additional Categories Refined

We’ve also adjusted pricing across:

Men’s Swim
Resort
Activewear
Kids & Plus

While the structured volume ladder currently applies to Women’s Swim only, these categories have been updated to better reflect production realities and long-term scaling value.

If you are expanding across categories, our team can walk you through how pricing differs and where efficiencies may exist.