A deep, sultry shift is happening in fashion, and it’s not subtle. Burgundy, once reserved for fall tailoring and eveningwear, is moving into swimwear with full force. From the runways of Paris to online editorials, this rich wine hue is making its mark as a must-have for 2026 collections.
Here’s why burgundy is trending, and how your brand can use it strategically.
A Color That Started Quiet, Then Took Over
Late 2025 fashion weeks were the first clue: burgundy showed up in unexpected places. Jacquemus paired it with sculptural neutrals. Ferragamo and Hermès worked it into monochromatic looks. Even swimwear brands showing at Miami Swim Week started introducing wine tones across sleek minimal silhouettes.
Trend reports from WGSN, Fashion Snoops, and Pinterest all point to the same insight: consumers are ready for colors that feel elevated but wearable.
Online searches for “dark red swimwear” and “burgundy bikinis” have risen sharply in the past quarter. Editorials from Vogue and Who What Wear are calling it a “new essential” for brands wanting to lean into elegance without sacrificing edge.
Why Burgundy Makes Sense Now
This isn’t just an aesthetic choice, it’s psychological.
As consumers continue seeking grounding, comfort, and luxury in their wardrobes, colors like burgundy step in as a refined alternative to basic black or beige.
Here’s why it works:
- Universally flattering across skin tones
- Feels elevated, romantic, and timeless
- Pairs well with matte textures, metallics, or even terracotta
- Trans-seasonal, works for both SS and FW drops
For swimwear, it adds depth to solids, sophistication to sets, and variety to capsule collections.
A Strategic Fit for 2026 Collections
According to recent 2026 swimwear forecasts, the focus is shifting toward intentional color curation, less novelty, more nuance. Burgundy fits that shift perfectly. It adds visual interest without shouting. It feels premium, yet grounded.
It also plays well with other 2026 palette predictions: think espresso, muted lavender, sand, and clay. Whether you’re building a tonal story or contrast-focused drop, burgundy offers range.
Meet Babylon: Our Take on the Trend
Looking to bring this color story into your next collection? We’ve made it easy.
Carvico VITA Babylon is our take on burgundy, a deep, saturated red with a velvety finish. This sustainable fabric offers all the benefits of Carvico VITA (stretch, recovery, durability) while capturing the richness that today’s customer is craving.
It’s perfect for:
- Core styles in new seasonal tones
- Capsule drops centered on moody romance
- Editorial or campaign-forward pieces
- Matte texture lovers who want depth without shine
Add it as a highlight in your swatch book, or anchor an entire story around it.
Color Is a Strategy
As trends evolve, color can be more than visual, it can tell a story, shift perception, and define your collection. Burgundy isn’t just having a moment, it’s part of a wider movement toward depth, emotion, and considered design.
For a modern swimwear brand, that’s exactly where you want to be.
