8 Ways to Market Your Swimwear Brand Like the food and beverage industry, fashion is a highly competitive and crowded space. This includes the swimwear industry, and if you want your brand to stand out, you need to bring out
6 Steps to Define Your Swimwear Brand Market If you have your brand in the swimwear industry, you’ll likely have a great idea of the kind of customer you’re targeting – your target market. Knowing your target market can help
The Benefits of Tech Pack in the Fashion Industry What is Tech Pack? Also known as specification sheets, a tech pack (Technical Pack) is the blueprint you’ve created and is used to tell the manufacturer every detail of your final
4 Things to Consider About Your Activewear Collection Activewear is a special clothing type made out of active material suitable for sports or exercise. These clothing are generally lightweight, moisture-wicking and dries quickly, making them super effective for workouts. Why
Private Label vs White Label Swimwear Nowadays, you can find private labels everywhere. You can find them at department stores and even in the discount sections of your local store. So, what are private labels? and how is it different
Choosing a Swimsuit for Your Customer’s Body Type Choosing the right swimsuit can go through a few trials and errors. What good is a great swimsuit design but its wearer is always tugging and adjusting the bottom or sleeves as
Global Swimwear Market 2022 COVID-19 impact on the industry The uncertainties that came with the COVID-19 pandemic resulted in all fashion industries making major changes as their strategy to sustain. Established brands find other ways by steadily collaborating with retailers.
Textured Swimwear Fabric Trends in 2022 Almost none of your closet’s sector is immune to the ever-changing trends. Starting from our bags, shoes, dresses, and even underwear will likely change every season. Swimwear is no exception, as even if your
Get Familiar with “MOQ” | Types and Benefits The MOQ is a term many people are still unfamiliar with, so we’ll be looking at everything you need to know about MOQ and its importance in this blog. Let’s get right
Modest Swim Re-defined What is Modest Swim? Modest fashion is for people who choose to show less. This fashion trend has been inclusively seen in the street to the runway and won’t go anywhere. It’s a style that resonates with
Understanding The Capsule Collection Trend What is a capsule collection? A capsule collection is a minimalist and curated pick of commercial wardrobe pieces. It’s a limited edition product line from a designer’s vision, except that it’s a little more compact.
How to make an Ethical/Eco-Friendly Swimwear Line Fashion has brought us fun outfits, glamorous accessories and individuality. However, the process of making each piece you’re wearing sometimes correlates to devastating environmental damage and severe human rights abuses. In reality, fashion
How to Design and Produce Your Own Swim Line So, you’ve decided to commit and start your own swim line. Congratulations! It’s an exciting time, but it may seem overwhelming when you begin from absolute 0. You may have a
Things to Know About the Kids’ Swim Industry Swimwear is clothing designed to be worn by people engaging in water-based activities like swimming, snorkeling and surfing. Swimwear is also worn to show off the wearer’s physical attributes, such as the
4 Things to Know About Men’s Swim The greater women’s swimwear market has overshadowed the men’s swimwear market, but new materials and innovations emerged and have helped the market share the spotlight. Businesses specializing in men’s swimwear have expanded their
Plus Size Swim: Expand Your Market for Curvy Women For a long time, everyone exposed in the fashion industry somehow neglected the existence of plus size women. Shopping malls and stores do not seem to offer any piece of clothing
Start Your Activewear Line and Launch it in 5 Steps Have you ever thought of starting your own activewear brand but can’t seem to find suitable styles that match your workout requirement? The activewear apparel market worldwide has been growing
How to find Swimwear Manufacturer Some say this is the hardest part of the industry to get right. When you are new to the swimwear industry, you’ll often experience a few mishaps and will make a few mistakes along the
