Get to Know About Private Label vs White Label Swimwear

Private Label vs White Label Swimwear

Nowadays, you can find private labels everywhere. You can find them at department stores and even in the discount sections of your local store. So, what are private labels? and how is it different from white labels? It sounds a little complicated, but we’ll make it short and simple for you!

Understanding the terms Private Label and White Label swimwear

Private label swimwear means that a manufacturer creates styles of blank products and lets their customers buy these units and customize them according to their needs. These items don’t usually have a brand and you can customize them with great design or logic and make it look like your design.

While white labels usually come from manufacturers that design and produce swimwear and apparel under their brand name. Usually but not always, manufacturers will let you create your own white labels with individual branding at a certain cost. 

Main differences between Private Label and White Label

Let’s look at the main differences between the two labels.

Private label products cost slightly more than white labels due to its customizable options. You can add or take away a certain element of design from what the manufacturer has provided, add desired hardware and custom colors or prints if needed. Private labels let you control your product’s branding and offer plenty of customization options. You can have different labeling options such as color scheme, font size and logo placement. It also offers you 100% ownership of your brand. 

White stocks products generally cost less upfront while offering products without any exclusive rights. It provides numerous design templates on their website, which means spending little time designing unique aesthetics and focusing on other things like marketing or retail distribution channels. Even though you are allowed to put your own branding, this option doesn’t come with exclusivity, so other retailers can also sell the same products and designs if originated from the same manufacturer.

Private labels offer styles exclusively for their labels and this is why it require a little more work in customization. On the other hand, the white label offers accessibility for those who don’t have time to design their own brands as the manufacturer does all the research and development.

When should you choose a private label?

Private label is for you who are looking for exclusivity and customization options. If you’re looking for a way to expand your product lines, without requiring more capital on full customizable options then consider private label as the best option. This simply shows that even companies with minimal budgets can afford the customization they want without needing to exceed their cost to get the design they want!

When should you choose white label?

If you’re interested starting your own retail business with limited capital, you should consider white labeling instead. The main difference is that your profit margin won’t likely exceed the amount if you’ve manufactured the product. However, all risks are also minimized. If you have lean startup funds, this strategy allows you to have more time to grow before requiring any funding from other sources such as banks or venture capitals.

Final thoughts

So, which option suits your budget and capability?

Bali Swim offers private label and white label for you. For white labels, you can check our Ready Design collection with limited personalization such as different bottom coverage, labelling and your own branding. We also make it easier for you to select styles and start your collection through our one stop shop.  While Private labelling can be acquired manually through our sales rep, you can customize the collections in our product lines with certain adjustment and make it your own. 


Your Bali Swim Team

Download Catalog

Get into the nitty gritty of all our designs on offer and learn more about how to customise your luxe label.

Related Post
New Prints of Women's Swimwear Nostalgic Lilac by Bali Swim

Just in, 9 New Prints of Women’s Swim

Just in, 9 New Prints of Women’s Swim Our Product team has thought of everything, from the style of swimwear to the color, print, fabric, accessories, and other aspects of the collection, to provide you with the latest trends and ideas to elevate your swimwear development. With that in mind, we present eight new prints of Women’s Swim that available

Read More »
New Colors Carvico Pantelleria & Ibiza in Bali Swim

Now Ready Stock New Colors of Carvico Pantelleria & Ibiza

Now Ready Stock New Colors of Carvico Pantelleria & Ibiza To keep up with the textured swim fabric trend, we’re excited to announce that the new colors of Carvico Pantelleria ECONYL® and Ibiza fabrics are ready to order in our shop. As 2023/2024 becomes the year to look towards opportunities with fresh ideas, designs, and trends, we present seven new

Read More »

Your Favorite Monokinis Swimwear Collection

Your Favorite Women’s Swim: Monokinis A two-piece bikini can be too revealing, while a one-piece is too bland. If you’re feeling uncomfortable or simply looking for something more than these two kinds of regular swimsuits, you should check out a monokini, the perfect balance between the two.  A monokini exposes just the right amount of skin to make you feel

Read More »

Best of Women’s Swimwear Styles for Summer 2023

Best of Women’s Swimwear Styles for Summer 2023 Swim season is coming soon, so to get you ready for your Summer 2023 swimwear collection, we’re excited to share this summer swimwear trend, mainly because there is always a little something fresh for your customer’s beach needs. From sweet ruffled styles to pretty geometric one-pieces are going strong for this season.

Read More »
New Carvico VITA Colors for Women's Swimwear

New Carvico VITA Colors WS and WPS

Now In, New Carvico VITA Colors for Women’s Swim We’re excited to introduce to you a range of new colors from recycled Carvico VITA (ECONYL®). Based on in-depth research on your classic favorites and upcoming trends, our product team has put together a range of 11 new colors that we are stocking. The new colors are available to all Women’s

Read More »
Creating Your Women’s Swimwear Curvy Collection - Bali Swim

Plus Size Women’s Swim Collection for the Love of Women’s Curves

Plus Size Women’s Swim Collection for The Love of Women’s Curves In the past few years, designers and retailers have been more aware of body diversity and have launched stores exclusively for plus-sized women. The swimwear industry is no exception, and many big brands have started to expand their market and offer inclusive products for women with larger bodies.  Even

Read More »

Sustainable Swimwear Fabrics to Elevate Your Brands

Sustainable Swimwear Fabrics to Elevate Your Brands For many years, fabrics like polyester and nylon have become the norm in the swimwear industry. Even though these fabrics continue to perform well, people nowadays are considering sustainable fabric options as consumer behaviors are beginning to change. Recently, many great sustainable swimwear fabrics have been rising in popularity. Being a Mindful Swim

Read More »
The Importance of Fabric Swatch Books in the Swim Industry

The Importance of Fabric Swatch Book

The Importance of Fabric Swatch Books in the Swim Industry The variety of fabrics in the swim industry is never-ending – there are multiple fabric production processes, structures and materials with thousands of colors and patterns that go with them. If you’ve been in the swimwear industry long enough, you’ll know that there are different kinds of fabrics, including poly,

Read More »
Trend You'll Love: Shirring in Women’s Swim by Bali Swim

Trend You’ll Love: Shirring in Women’s Swimwear

Trend You’ll Love: Shirring in Women’s Swim Shirring is a technique that gathers the fabric and turns it into something more stretchy and flexible. It uses multiple rows of stitches with elastic and regular thread at the same time that creates rows of gathers. Shirring is an iconic technique from the 90s that remains popular in current fashion trends; this

Read More »

Your swim line. Easy.