Once considered the more modest alternative to bikinis, the one-piece has completely shed its old reputation. Today, it’s a statement piece—sleek, sculpting, and consistently among the top-selling silhouettes across global swimwear markets.
Whether you’re launching a line or reworking your core assortment, here’s why one-pieces still matter—and how to design them with longevity and style in mind.
1. The Numbers Don’t Lie
According to a 2024 global swimwear trends report by Edited, one-piece sales grew 17% year-over-year, outpacing several bikini categories. Platforms like Revolve, Net-a-Porter, and ASOS all reported strong one-piece sell-throughs—particularly those with cut-outs, low backs, and textural details.
Why it matters? The demand is real, and it’s not just seasonal. The one-piece is proving to be a year-round staple across age groups and body types.
2. Styling Versatility = More Value
One-pieces aren’t just for the pool. Many consumers now style them as bodysuits, layering under linen trousers, denim, or skirts. This dual functionality gives them more wear-per-use and helps justify a higher price point—an advantage for new brands looking to increase AOV (average order value).
3. Flattering for More Body Types
The right one-piece can sculpt, smooth, and support in ways bikinis often can’t. Features like shelf bras, adjustable straps, ruching, or belted waists enhance confidence and comfort, especially for first-time buyers or those looking for more coverage without compromising on style.
4. Designers Are Getting Creative
What’s changed? It’s not just about function—it’s fashion-forward. Today’s one-piece options feature:
- Asymmetric necklines
- Metallic foiling and glossy finishes
- Textured fabrics like rib or velvet
- Plunging fronts and high-leg cuts
These elements transform the classic suit into something bold and eye-catching—perfect for editorial moments and UGC content.
5. Low Risk, High Reward for Your Line
One-pieces are ideal for:
- Core Collection Staples
- Resort Capsule Drops
- Higher-Value Wholesale Orders
They typically offer better margins and fewer size-specific fit challenges compared to bikinis. With a single garment vs. two, manufacturing and returns can be simpler to manage.
Final Tip:
If you’re designing your first collection—or refreshing your bestsellers—consider anchoring with a few high-impact one-pieces. Opt for clean lines, timeless colours, or sculptural cuts that flatter multiple body shapes.
Need inspiration or want to sample styles from our best-selling library?
