8 Ways to Market Your Swimwear Brand
Like the food and beverage industry, fashion is a highly competitive and crowded space. This includes the swimwear industry, and if you want your brand to stand out, you need to bring out the most effective marketing strategies. Why? Well, the US swimwear market is currently growing every year. And with e-commerce becoming increasingly prevalent, swimwear brands aren’t only competing for brick-and-mortar sales. You’re also competing for your customer’s late-night clicks and early-morning buyers as well.
So, how to stand out in the competition?
We’ve compiled our top tips for marketing your brand both online and offline and becoming the hottest swimwear brand.
- Keep a consistent look for your brand across every marketing effort
- Your best sellers are the key
- Invest in your website
- Remind customers about their shopping carts
- Offer style guides
- Use video
- Maintain a quality blog
- Run engaging email marketing campaigns
Keep a consistent look for your brand across every marketing effort
One of the most important things is to have a consistent style. That’s the case for the most successful fashion brands. Let’s look at Ralph Lauren, for example. Their look has remained constant for an entire generation. Their colors consist of Reds, whites, navy blues, preppy, polo and classic are all part of the brand’s signature looks. Ralph Lauran has done an exceptional job at maintaining their marketing every year.
Your best sellers are the key
It may seem obvious, but fashion marketers are usually tempted to switch to new trends or styles that are coming out. Even though these are indeed successful strategies, never leave and forget your superstar sellers. After all, they’re not called “best sellers” for nothing!
Invest in your website
This is also an obvious tip, but you’d be surprised how many fashion marketers lay their websites to lay and rest. It’s vital to treat your website like it’s your own child.
Okay, maybe that’s a bit overboard, but we’re trying to point out that the look, functionality and feel of your site are crucial factors as they serve as your brand’s online storefront. Make sure you’re continuously updating, testing and making sure your site remains fabulous – just like you would in your real-life store.
Remind customers about their shopping carts
Did you know that around 70% of shoppers online abandon their shopping carts? Most of us are guilty of this. Due to the many distractions daily, it’s easy to understand why. This is why you need to implement a way of reminding these shoppers about what’s in their carts. Whether it’s a remarketing ad, email campaign or social reminders, it’s up to you on how you want your shoppers to eventually check out and leave their online shopping trolly empty.
Offer style guides
As you’re in the swimwear and fashion industry, pairing your latest bikinis, men’s swimwear and accessories may feel easy and natural. However, your customers may not have the same level of ease.
To help your customers look their best, give them style guides. Besides being excellent educational and helpful tools for your shoppers, they will also be great tools for your website, social ads, and email marketing campaigns. With all these potential uses, it’s definitely worth creating some well-put-together style guides.
It’s no secret that videos are a magical tool for marketing. Brands that use video for marketing grow their revenue 49% faster than those that don’t! So if you haven’t used a video, then hop on board the video marketing train.
There are many opportunities to slip in a video or two in the fashion world. You can use it to model your best sellers, show off your hottest collection or bring your new line a sneak peek. Video marketing is also great for social media ads, your site, email marketing campaigns and many more.
Maintain a quality blog
Blogging is an excellent way to share free and helpful tips for your audience. It is also an effective tool for fashion marketing. Publishing consistent blogs can boost your site’s SEO, leading to more traffic. It will also help you connect with your audience and build brand loyalty. Make sure to implement a consistent and frequent publishing calendar for your blog that is filled with high-quality content which keeps your audience engaged.
Run engaging email marketing campaigns
Email marketing is an essential tool for marketing in any industry. Ensure that you have a robust email campaign strategy ready to regularly get in touch with leads on special offers, new styles, sales and popular items.
Automating your email flow tied to a particular behavior may help boost relevancy. For example, if someone completes a specific purchase that offers you a sign that they might be interested in one particular upsell, then get them within an email flow that prompts that action.
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