Global Swimwear Market

Global Swimwear Market Analysis 2022

COVID-19 impact on the industry

The uncertainties that came with the COVID-19 pandemic resulted in all fashion industries making major changes as their strategy to sustain. Established brands find other ways by steadily collaborating with retailers.

Sales have crashed during the pandemic, which happened to be the peak of swimwear sales. Thus, the brands constantly offer enough stocks with retailers throughout with the hope of sales returning from the return of travel and tourism. With the gradual economic re-opening in 2021, international travel is also expected to return, recovering the demand for swimwear slowly.

Market overview & growth

Despite the COVID-19 crisis, the swimwear market and beachwear have reportedly reached around US$19.5 billion in the year 2020. This growth is expected to grow at a compound annual growth rate (CAGR) of 5.1% over 2020 to 2027. 

Swimwear manufacturers and designers lean more on making comfortable swimwear, as comfort is one of the key factors that impact consumers’ purchasing decisions. The rise of value-added features like trendy prints and convenient cuts also plays a big role in the market’s growth.

Because of the rise in product innovations and continuously developing technologies, such as the development of fabrics that improve their efficacy and elasticity, the swimwear industry is expected to thrive in sales in the upcoming years.

With fashion trends changing every season, key factors like design, trends and the fabric’s comfort play a significant role in driving the market.

Key market trends

The growing demand for swimming activity

Swimming is considered one of the most popular fitness and recreational activities. More fitness concerns for various age groups are pushing the demand for swimming as the best physical activity. As a result, this significantly paves the roadmap for swimwear products’ demand. In most Western countries, exposing their bodies is a cultural phenomenon, effectively increasing the sales of beachward products and swimsuits.

Swimming in the United States has experienced some big bumps in swimming activities every year since 2004 due to the Summer Olympics. Schools and club participation have grown steadily over time, but most importantly, more people have learned the ability to swim. The USA Swimming Foundation announced that in 2017, children in the US had increased their swimming skills by 5-10%.

According to the National Sports Participation report, swimming was the top outdoor activity for Australians in 2014. Almost 50% of children at age 6 to 13 and 10% of people at 14 years old and above participate in any swimming activity. Also, the ever-increasing rate of lifestyle goods combined with a rising preference for swimming as a recreational activity boosts the swimwear’s growth in the global markets.

Anticipating the ever-changing swimwear markets

In Bali Swim, we’ve done a thorough research and anticipate the ever-changing trends that are likely to flourish in the swimwear industry. Our products that will likely be the next big thing in the business include our Women’s Swim Capsule 2023, Men’s Swim 2022 and Kids Swim 2022. Check them out and be ahead of the trend for your customers. 

Always,

Your Bali Swim Team

Download Catalog

Get into the nitty gritty of all our designs on offer and learn more about how to customise your luxe label.

Related Post
New Prints of Women's Swimwear Nostalgic Lilac by Bali Swim

Just in, 9 New Prints of Women’s Swim

Just in, 9 New Prints of Women’s Swim Our Product team has thought of everything, from the style of swimwear to the color, print, fabric, accessories, and other aspects of the collection, to provide you with the latest trends and ideas to elevate your swimwear development. With that in mind, we present eight new prints of Women’s Swim that available

Read More »
New Colors Carvico Pantelleria & Ibiza in Bali Swim

Now Ready Stock New Colors of Carvico Pantelleria & Ibiza

Now Ready Stock New Colors of Carvico Pantelleria & Ibiza To keep up with the textured swim fabric trend, we’re excited to announce that the new colors of Carvico Pantelleria ECONYL® and Ibiza fabrics are ready to order in our shop. As 2023/2024 becomes the year to look towards opportunities with fresh ideas, designs, and trends, we present seven new

Read More »

Your Favorite Monokinis Swimwear Collection

Your Favorite Women’s Swim: Monokinis A two-piece bikini can be too revealing, while a one-piece is too bland. If you’re feeling uncomfortable or simply looking for something more than these two kinds of regular swimsuits, you should check out a monokini, the perfect balance between the two.  A monokini exposes just the right amount of skin to make you feel

Read More »

Best of Women’s Swimwear Styles for Summer 2023

Best of Women’s Swimwear Styles for Summer 2023 Swim season is coming soon, so to get you ready for your Summer 2023 swimwear collection, we’re excited to share this summer swimwear trend, mainly because there is always a little something fresh for your customer’s beach needs. From sweet ruffled styles to pretty geometric one-pieces are going strong for this season.

Read More »
New Carvico VITA Colors for Women's Swimwear

New Carvico VITA Colors WS and WPS

Now In, New Carvico VITA Colors for Women’s Swim We’re excited to introduce to you a range of new colors from recycled Carvico VITA (ECONYL®). Based on in-depth research on your classic favorites and upcoming trends, our product team has put together a range of 11 new colors that we are stocking. The new colors are available to all Women’s

Read More »
Creating Your Women’s Swimwear Curvy Collection - Bali Swim

Plus Size Women’s Swim Collection for the Love of Women’s Curves

Plus Size Women’s Swim Collection for The Love of Women’s Curves In the past few years, designers and retailers have been more aware of body diversity and have launched stores exclusively for plus-sized women. The swimwear industry is no exception, and many big brands have started to expand their market and offer inclusive products for women with larger bodies.  Even

Read More »

Sustainable Swimwear Fabrics to Elevate Your Brands

Sustainable Swimwear Fabrics to Elevate Your Brands For many years, fabrics like polyester and nylon have become the norm in the swimwear industry. Even though these fabrics continue to perform well, people nowadays are considering sustainable fabric options as consumer behaviors are beginning to change. Recently, many great sustainable swimwear fabrics have been rising in popularity. Being a Mindful Swim

Read More »
The Importance of Fabric Swatch Books in the Swim Industry

The Importance of Fabric Swatch Book

The Importance of Fabric Swatch Books in the Swim Industry The variety of fabrics in the swim industry is never-ending – there are multiple fabric production processes, structures and materials with thousands of colors and patterns that go with them. If you’ve been in the swimwear industry long enough, you’ll know that there are different kinds of fabrics, including poly,

Read More »
Trend You'll Love: Shirring in Women’s Swim by Bali Swim

Trend You’ll Love: Shirring in Women’s Swimwear

Trend You’ll Love: Shirring in Women’s Swim Shirring is a technique that gathers the fabric and turns it into something more stretchy and flexible. It uses multiple rows of stitches with elastic and regular thread at the same time that creates rows of gathers. Shirring is an iconic technique from the 90s that remains popular in current fashion trends; this

Read More »

Your swim line. Easy.

FREE GUIDES, STARTER KITS & MORE

ENTER YOUR EMAIL FOR DIRECT ACCESS