Women's Swimwear 2024 by Bali Swim

Trends and Projections in the Global Swimwear Market 2023 - 2032

We all love to wear our swimwear as costumes for engaging in water activities like swimming, water sports, surfing, water skiing, and even sunbathing. Today, the swimwear market isn’t exclusively for jumping into the pool or beach but is becoming a fashion statement. 

Women like to hang out in their swimwear by the poolside or the beach for hours, which is why the swimwear they wear must be functional, stylish, and suit their personalities. This leads to an increased demand for swimwear, which has grown exponentially in recent years.

The global swimwear market was valued at just under $20 billion in 2022 and is projected to achieve the $30 billion milestone in a decade. This means growing at a CAGR of 4.5% from 2023 to 2032.

According to the National Sports Participation report, swimming was the top outdoor activity for Australians in 2014. Almost 50% of children at age 6 to 13 and 10% of people at 14 years old and above participate in any swimming activity. Also, the ever-increasing rate of lifestyle goods combined with a rising preference for swimming as a recreational activity boosts the swimwear’s growth in the global markets.

Swimwear's Market by Bali Swim

Swimwear market trends

Product innovation mostly drives the global swimwear industry’s growth. The ever-changing fashion trends and disposable income caused people to buy more modern and designer swimsuits, especially multifunctional cover-ups and one-piece swimmers, highly regarded as fashion statements. 

Swimwear vendors also continuously innovate their products and designs for all kinds of customers, which include health benefits, better fit, advanced UV protection, and lightweight fabric.

By Fabric

Sustainable fabrics have truly taken over the swimwear scene in recent years, and it looks like they’re here to stay. Materials like Econyl, Repreve, and recycled polyester have revolutionized the industry, offering comfort and durability that rival traditional fabrics. Not only are they resistant to the wear and tear of frequent use, sunlight, chlorine, and pool chemicals, but polyester, being hydrophobic, even repels water. This means quicker drying times, ensuring your customers stay comfy and chafe-free.

Chantell Fenton, a senior trend forecaster at WGSN, emphasizes how sustainable swimwear has become a focal point in the fashion conversation. “Brands are now more confident in sharing their commitment to sustainability,” she notes. Thanks to the availability of high-quality recycled materials like Repreve and Econyl, it’s seamless to incorporate them into swimwear designs. In fact, they’re virtually indistinguishable from synthetic materials. Fenton envisions a future where virgin materials become a thing of the past, particularly in the realm of swimwear.

By Demographic

Based on end users, the women’s segment in 2022 significantly dominates the global swimwear market and is believed to continue to do so in the coming decades. This includes bikinis, tankinis, bottoms, one-pieces, and others. 

Swimwear models with racerbacks, higher necklines, and other athletic accents are gaining popularity among women looking for functional and stylish swimwear. As women’s swimwear increases in demand, manufacturers continue to invest in developing and researching cost-effective and fashionable pieces for women.

By Region

When it comes to region, North America ranks as the top market in 2022 and is projected to do so in the upcoming years. The rapid growth in the population who want to live a healthy lifestyle with an interest in sports and fitness activities drives the development of the market. 

Further advancements in designs lead to elevated comforts along with performance boosts, which help attract sports and fitness lovers. There’s a growing interest in wellness and fitness in North America, and as consumers seek out swimwear with athletic features, it is expected to propel the growth in the region’s market.

Anticipate the ever-changing swimwear market trends with Bali Swim

We’ve done our homework here in Bali Swim and anticipated the ever-changing trends that will likely flourish in the industry. Based on our research, our products will likely be the next big thing in the swimwear market, including the Women’s Swim Ready Design 2024, Men’s Swim 2022, and Kids’ Swim 2022. Check them out in our online store and stay ahead of the trend for years to come!


Your Bali Swim Team

Download Catalog

Get into the nitty gritty of all our designs on offer and learn more about how to customise your luxe label.

Related Post
Introducing Our Latest Prints to Elevate Your Collection by Bali Swim

Introducing Our Latest Prints to Elevate Your Collection

Introducing Our Latest Prints to Elevate Your Collection As we eagerly step into the future, we’re delighted to present our latest innovations – Five captivating prints designed to that will elevate your upcoming collection to new heights! Available in Carvico VITA PL  fabric, these fresh prints are perfect for your tops, bottoms, and stunning one-piece swimsuits from our Women’s Swim collection. Scroll below

Read More »
Get Your Swimwear Groove On: Exploring Barbiecore Trends by Bali Swim

Get Your Swimwear Groove On: Exploring Barbiecore Trends

Get Your Swimwear Groove On: Exploring Barbiecore Trends At the beginning of the 21st century, swimwear offered plenty of platforms for women of any body diversity to express themselves. Today’s various choices of alluring swimwear models allow all women to embrace their swimwear styles. Due to the smash movie of the year, Barbie has also influenced the swimwear industry, bringing

Read More »
Explore Our Newest Couple's Swim Collection by Bali Swim

Explore Our Newest Couple’s Swim Collection

His & Hers, Explore Our Newest Couple’s Swim Collection Introducing our latest Couple’s Swim collection, the ultimate addition to your swimwear brand! Elevate your sales potential by offering perfectly matched Women’s and Men’s Swim pieces. This bundled set includes six best-selling prints and three popular solid colors, all made from eco-friendly, recycled fabrics such as Carvico VITA PL , Recycled Microfiber , Carvico Revolutional® Eco ,

Read More »
Women's Swimwear 2024 Product Highlights by Bali Swim

Meet Your Favorites: Women’s Swim 2024 Product Highlights

Meet Your Favorites: Women’s Swim 2024 Product Highlights Calling all trendsetters and swimwear aficionados to dive into the stars of our Women’s Swim Ready Design 2024 collection! We’ve handpicked 5 sensational top-bottom sets and 3 irresistible one-piece swimsuits to elevate your swimwear brand. These are the stars your customers have been waiting for! BSWS-T98-B98 Meet BSWS-T98-B98, where minimalist charm meets active-ready support!

Read More »
Women's Swim 2024 New Prints by Bali Swim

Introducing Women’s Swimwear 2024 Prints

Riviera Dreams, Introducing Women’s Swim 2024 Prints Our Product team has crafted some truly remarkable pieces that will give your swimwear brand a major upgrade, just in time for our latest Women’s Swim Ready Design 2024. And now, we’re thrilled to introduce you to our nine stunning prints, ranging from timeless classics to the cutting-edge. What’s the secret ingredient? We’re using the

Read More »

New Launch: Women’s Swim Ready Design 2024 Collection

New Launch: Women’s Swim Ready Design 2024 Collection Our Women’s Swim Ready Design 2024 collection celebrates the elegance of the past while embracing the excitement of today. Your customers will be transported to an era where every moment is an adventure. Unleash your creative flair as you explore our extensive selection of 18 unique tops and bottoms, complemented by 9 brand-new one-piece

Read More »
New Colors from Bali Swim Matte and Bali Swim Shiny by Bali Swim

Introducing Dazzling New Colors in Bali Swim Matte and Shiny

Introducing Dazzling New Colors in Bali Swim Matte and Shiny Discover your next swimwear obsession with this year’s diverse array of trends, ranging from classic matte to shiny and feminine styles. Get ready to elevate your swimwear collection with an abundance of new thrilling colors. Presenting the latest arrivals of Bali Swim Matte and Bali Swim Shiny, ready to infuse

Read More »
Swimwear Styles Radiate the Classy Look by Bali Swim

Swimwear Styles That Bring Out the Classy Look

Timeless Sophistication: 5 Swimwear Styles Radiate the Classy Look Relating to beach fashion, nothing shows elegance and sophistication like a classy and refined swimwear collection. In this blog post, we’ll reveal some stunning swimwear styles from our Women’s Swim collection that give your customers a chic and high-end look. From sleek one-pieces to stylish bikinis, discover the key pieces that

Read More »
A Corduroy Revival, Embrace The Trend and Make a Splash by Bali Swim

A Corduroy Revival, Embrace The Trend and Make a Splash

A Corduroy Revival, Embrace The Trend and Make a Splash The timeless corduroy is reborn with our Eco Corduroy, fusing vintage allure with contemporary design in eco-friendly swimwear. Choose from 13 diverse shades, capturing both timeless and lively moods. Crafted with 87% Recycled Polyester and 13% Spandex and adorned with Carvico VITA (ECONYL®) lining, our Eco Corduroy is a step towards responsible

Read More »

Your Swim Line. Easy.

Starter Kits, Catalogs & Shop